Most TikTok videos that go viral have one thing in common: they use trending TikTok hashtags that are already gaining attention across the platform. The problem is, most creators either use the wrong ones or rely on outdated lists that no longer help. TikTok trends shift fast, and what worked two weeks ago might now signal to the algorithm that your video is stale.
If your posts are getting low views despite good content, the issue often starts with your hashtag strategy. In this article, you’ll get real-time examples of hashtags that are working today, learn how to find trending hashtags on TikTok, and see how to use them based on your video’s format, topic, and timing.
Creators searching for reach in December are already asking one key question: what hashtags are trending on TikTok during the holidays, and how can they use them before they peak? Right now, the algorithm is favoring content that taps into seasonal moods, shopping behavior, and cozy end-of-year moments.
Below are current hashtag groups that are performing well across categories.
These are dominating TikTok’s trending space in the lead-up to Christmas, New Year’s, and winter break content:
These hashtags are gaining traction across all types of creators and formats:
Style and glow-up content always peaks around the holidays. These tags are currently active in fashion and makeup content:
Perfect for cozy recipes, festive baking, and home decorating videos that go viral in December:
Creators are also tapping into year-end reflections, vision boards, and self-care content with these tags:
📍Pro Tip: Hashtag trends shift weekly during the holidays. Pair 2–3 of the above trending tags with 2–3 niche-specific tags relevant to your actual video.
The easiest way to lose reach on TikTok is by using outdated or irrelevant hashtags. Trends can change within days, and if you’re not checking regularly, you’ll fall behind faster than you think. According to TikTok’s own data, over 61% of users say they’re more likely to trust and engage with videos that use hashtags aligned with what they’re already watching.
The TikTok Creative Center shows a live dashboard of trending hashtags by country, industry, and performance. You can see:
In December, tags like #christmas2025, #holidaywishlist, and #wrappinghacks are spiking with millions of views per day. But they don’t last long, most top hashtags trend for just 3–5 days before fading.
👉 Check this tool 2–3 times a week to catch hashtags before they peak.
The Discover page highlights popular tags, but the key is what you do next.
If the top 10 videos under a tag all feel different but still hit high engagement, that’s a strong signal the tag is flexible and still trending.
Some of the best hashtags are hiding in the captions of creators who post daily.
Do this:
A skincare creator might use #holidayglow, #winterskin, and #2025selfcare together. Those tags won’t appear in trending tools, but they work because they’re current and content-specific.
If you manage multiple accounts or post daily, tools like TrendTok Analytics, Hashtag Expert, or TikBuddy save time by showing:
Best practice:
Use these tools to build hashtag sets for your main content buckets, for example:
Content Type
Hashtag Set
Holiday fashion
#winterstyle, #cozylook, #ootd, #fashiontok
Christmas recipes
#holidaybaking, #festiveflavors, #christmascookies, #foodtiktok
Skincare content
#glowup, #hydratedskin, #winterroutine, #beautyroutine
📍Need expert help? If your reach is consistently low or your videos aren’t showing up despite using relevant tags, our social media support services can help you troubleshoot your strategy and unlock real results.
Using trending TikTok hashtags is about timing your content to match what the platform already wants to promote. When your videos use the right hashtags at the right moment, your chances of hitting the For You Page increase dramatically.
Start by checking the latest trends two or three times a week. Mix popular seasonal tags with niche-specific ones that relate directly to your video. Test combinations, track performance, and adjust based on what actually drives reach. Small tweaks make a big difference.
If your reach is still dropping or your account isn't performing like it used to, we recommend checking out our TikTok account recovery service. A technical flag or restriction could be limiting you without warning.
Popular TikTok hashtags right now include #christmas2025, #holidaywishlist, #giftideas, #winterfashion, and #fyp. These tags are trending during the holiday season and are often used in seasonal content, viral challenges, and product recommendation videos.
There is no guaranteed way to go viral, but videos that follow current trends, use trending TikTok hashtags, have strong hooks in the first 3 seconds, and encourage watch time perform best. Posting consistently and aligning content with high-engagement tags boosts your chances.
The 3 hashtag rule suggests using one trending hashtag, one niche-specific hashtag, and one broad exposure hashtag (like #fyp). This mix helps the algorithm categorize your content while keeping it relevant to your audience.
Hashtags that often boost TikTok views include #trending, #viralchallenge, #holidaytiktok, and #relatabletok. Pairing them with specific tags that match your content topic leads to better algorithm placement and more visibility.
Avoid hashtags that are outdated, banned, or irrelevant to your content. Tags like #followforfollow, #like4like, or spammy combinations can lower your reach or trigger algorithm penalties. Always check if a hashtag still leads to active, high-engagement videos before using it.
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